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Here's what Published & Profitable readers and subscribers are saying ...
Your step-by-step path took the "someday" out of my, "Someday I will write a book."
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Belleue, WA M&A

...fantastic and inspiring, just the kick in the pants (and action plan) I needed.
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Author, Corporate Blogging Book

I've just moved "write a book" from my dream list to my to-do list. Now I know I can translate my knowledge into additional sources of income and credibility for my practice.
David Woods
Creating Key Clients

Roger's structure, process, and insight can help you transform your knowledge and expertise into a practical and profitable book.
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WORKSHEET: Initial title planner

Choosing a title is the first step to bringing your book project to life

Use this worksheet to identify and fine-tune potential titles. Reuse this worksheet as often as necessary until your title identifies your topic, targets your market, and sets your book apart from the competition.

Answer the following questions with as much detail as necessary. When you are finished, add your name and e-mail address, and click Submit. We will send a copy to you for your files.

Initial title planner

Describe the topic your book addresses. (i.e., health, relationships, business success, etc.)
What are the titles of some existing book in this field?
What is the major concern your book addresses?
What are some examples of the symptoms created by the above concern?
Describe the types of individuals, (age, profession, income), who share this concern.
What adjectives or nouns can you use to describe your reader's present situation?
Describe the change your readers want to achieve (i.e., goal to accomplish or problem to solve).
What are some of the ways you can describe this change, or transition, your readers will enjoy?
What verbs best describe the change you will help readers enjoy?
What nouns best describe the benefits that your readers will enjoy?
Can you identify any verbs that describe your reader's journey from "where they are now" to "where they want to be?"
Describe how your book is going to help your readers achieve the desired change.
Does your book describe a series of steps? How many?
How long should it take for readers to address their concern and see obvious progress?
Are you going to include lots of different ideas, shortcuts, and tips? How many?
Does your book include elements like suggested resources, Does your book focus on a specific approach or procedure? Describe it.
Does your background or title help qualify you for writing this book?
List some of the title possibilities that came to you while filling out this worksheet.
Can you shorten the title?
Can you shorten the title by adding a subtitle?
Your Name:
Your Email:

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