Roger C. Parker interview guests and webinar topics

Summary of guests and topics

Profit from the information and perspective I've gained interviewing over 250 of the world's most respected authors, marketing authorities, and publishing professionals, including:

Marketing authorities

  • Cliff Atkinson, Beyond Bullet Pointss

  • Bo Burlingham, Small Giants

  • Harry Beckwith, Selling the Invisible and What Clients Want

  • Steven M. R. Covey, The Speed of Change

  • Stephanie Diamond, Web 2.0 authority

  • Stephen Dubner, co-author, Freakonomics

  • Bryan Eisenberg, co-author, Waiting for Your Cat to Bark?

  • Ian Ferrazzi, Never Eat Alone

  • Jeffrey Fox, Secrets of Great Rainmakers and Secrets of Success

  • John Fox, Marketing Playbook

  • Jerry Freeman, variable output on demand printing

  • David Frey, Small Business Marketing Handbook

  • Michael Gerber, The E-Myth

  • Fred Gleeck, Information product guru

  • Tim "Gonzo" Gordon, Podcasting and digital audio

  • Robert Gordman, The Must-Have Customer: 7 Steps to Winning the Customer You Haven't Got

  • Doug Hall, Jumpstart Your Business Brain

  • Patrick Hanlon, Primal Branding

  • Susan Harrow, Sell Yourself without Selling Your Soul, The Ultimate Guide to Getting Booked on Oprah

  • Dan Heath, co-author, Made to Stick

  • Scott Heddison, search engine marketing expert

  • Grant Hicks, co-author, Guerilla Marketing for Financial Advisors

  • Christina Hills, Ezine and Shopping Cart Queen

  • Cornel Ivanescu, Adobe FlashPaper specialist

  • Anne Holland, founder, Marketing Sherpa

  • Chet Holmes, The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

  • Rok Hrastnik, Marketing with RSS and Blogs

  • Mark Hughes, Buzz Marketing

  • Dan Janal, PR Leads

  • Marlene Jennings, Pricing Strategy Report

  • Tim Kerber, Membership Site Owner

  • Al Lautenschlager, co-author, Guerrilla Marketing in 30 Days

  • John Lawlor, e-mail marketing and online strategies

  • Ryan Lee, online fitness millionaire

  • Jill Lublin, Guerrilla Marketing Publicity

  • Ken McCarthy, founder, The System Seminars

  • Michael McGlaughlin, co-author, Guerrilla Marketing for Consultants

  • Ivan Misner, founder, Business Networking International, co-authorMasters of Salesand Masters of Networking

  • Tom Osenton, Customer Share Marketing

  • Dan Pink, A Whole New Mind

  • Lori Prokop, online community building and search engine expert

  • Bob Prosen, Kiss Theory Goodbye

  • Al Ries, co-author, The Positioning Era

  • Laura Ries, co-author, The Origin of Brands

  • Alex Mandossian, pioneer online marketing authority

  • Curt Rich, author, automotive retail marketing

  • Tom Sant, author, Persuasive Business Proposals

  • Rhonda Scher, personal networking

  • David Meerman Scott, The New Rules of Marketing and PR

  • Catherine Seda, Entrepreneur Magazine columnist, How to Win Sales & Influence Spiders: Boosting Your Business and Buzz on the Web.

  • Andy Sernowitz, Word of Mouth Marketing: How Smart Companies Get People Talking

  • Michael Stelzner, Writing White Papers: How to Capture Readers and Keep Them Engaged

  • Doug Stevenson, Storyboard Theater

  • Jack Trout, co-author, The Positioning Era

  • Martin Wales, Internet radio

  • Nedra Kline Weinreich, Hands On Social Marketing: A Step-By-Step Guide

Publishing authorities

Profit from the insights and experience of book and information publishing authorities like:

  • Juliana Aldous, acquisitions editor, Microsoft Press

  • Judith Applebaum, How to Get Happily Published

  • Peter Bowerman, Well-Fed Writer

  • Jere Calmes, acquisitions editor, Entrepreneur Press

  • Elsom Eldrige, Jr., author, Obvious Expert

  • Rick Frishman, co-author, Guerrilla Marketing for Writers

  • Annie Jennings, Book marketing and publicity

  • Brian Jud, Marketing to Special Markets

  • John Kremer, 1001 Ways to Promote Your Book

  • Michael Larsen, How to Write a Book Proposal

  • Frank Luntz, Words that Work

  • Dan Nicholas, Mequoda information publishing

  • Raleigh Pinskey, 101 Ways to Promote Yourself

  • Dan Poynter, Guide to Self-Publishing

  • Skip Press, How to Write What You Want and Sell What You Write

  • Bruce Saffran, publishing public domain content

  • Peter Shaible, How to Start Your Own Information Website or Online Subscription Newsletter

  • Paul Swift, editor, Newsletter on Newsletters

  • Matt Wagner, literary agent

  • Terry Whalin, Book Proposals that Sell
  • Roger Wood, Broadcast journalist, audio image consultant, National Public Radio

Professional direct response copywriters

The following, responsible for many of the best-performing direct-response marketing, graciously shared their coywriting secrets on previous teleseminar interviews:

  • Bob Bly, The Copywriter's Handbook, often referred to as the "World's Greatest Copywriter"

  • David Frey, How to Profitably Create and Market Information Products

  • David Garfinkel, Copywriter's University

  • Ben Hart, whose sales letters have generated over $500,000,000 in donations and sales

  • Andy O'Bryan, landing page conversion specialist

  • Joseph Sugarman, founder JS&A, BluBlocker sunglasses, Advertising Secrets of the Printed Word

  • Joe, "Mr. Fire," Vitale, Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

Graphic Designers

The following rofessional graphic designers who have shared their advice and experiences include:

  • Bill Davis, typographer and visual branding expert

  • Hobie and Kathi Dunn, book cover design specialists

  • Katy Jordan, program manager, Microsoft Publisher

  • Robert Mankoff, Cartoon Editor, New Yorker Magazine, The Naked Cartoonist

  • Tom Phinney, Type evangelist, Adobe Corp. 

  • Kate Smith, color marketing consultant

  • Alexander V. White, president, Type Director's Club

Coaches personal productivity experts

The following guests provided new perspectives on business, creativity, productivity, and relationships:

  • Ilise Benum, self-promotion tips for creative individuals

  • Richard Bolles, What Color Is Your Parachute?

  • Buzz Brugger , personal computing and productivity

  • Katy Coletto, mind mapping

  • Chuck Frey, Innovation Trends blog

  • Michael Gelb,Think like DaVinci

  • Kim George,Coaching Into Greatness

  • C.J. Hayden, Get Clients Now

  • Peter Han, Nobodies to Somebodies: How 100 Great Careers Got Their Start

  • Dr. James Laird, Feelings: The Art of Perception, and Clark University Professor of Psychology

  • Milana Leshinsky, Coaching Millions

  • Chris Marlow, Landing High Quality, High Paying Clients

  • Jamie Nast, author, Idea-Mapping: How to Access Your Hidden Brain Power

  • Marty Nemko, Cool Careers for Dummies

  • Vanda North, Joy Journey

  • Michael Port, Book Yourself Solid

  • Will Reed, Agili: business and martial arts success

  • Stephen Shapiro, Goal-Free Living: How to Have the Life You Want NOW!

  • Sarah Susanka, The Not So Big Life: Finding Room for What Really Matters

  • Romanus Wolter, Entrepreneur Magazine success columnist, Kick Start Your Success: Four Powerful Steps to Get What You Want Out of Your Life, Career, and Business
  • Webinar topics

    In addition to using webinars as a daily client service and training tool, I have created and delivered webinars for firms like Microsoft and Mindjet. Topics have included:

    • Newsletter marketing

    • Postcard marketing

    • Contents

    • Introduction to mind mapping

    • MindManager Efficiency Tips

    • 10 Commandments of Effective Design

    • Planning, Creating, and Presenting Effective Proposals

    • MindManager for Writers

    • Blog Basics

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