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AUDIO + MAPS: Chip Heath and Dan Heath, Made to Stick
Addressing universal goals in a structured way
Chip Heath and Dan Heath's Made to Stick is an excellent example of careful planning, in both structure and promotion.
Before listening to the audio, download a mind map of the major points I cover during my discussion. You can also use this map to add your own ideas and to evaluate other books. Download the note taking map here
Then, download and print this PDF copy of the mind map, below, that displays the book's structure. Download it here.
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