Learn how to use a mind map to plan your social media marketing

How to plan your social media marketing in 3 easy steps

Mind maps, like my Mindjet's MindManager 8 powered Social Media Marketing Calendar can make a major contribution to your 2009 social media marketing.

By creating a map similar to the one above, you can reduce the stress associated with last-minute deadlines while improving the quality of your social media marketing messages and media choices. Here's what's involved:

  1. Identify monthly themes. Choose a theme for each month's social media marketing. Choose themes, or topics, that are broad enough to be addressed in a variety of media at differing levels of detail, i.e., articles, blog posts, podcasts, Twitter tweets, online videos, and website content. Seek to identify recyclable and reusable "nuggets of information" you can use in a variety of ways.
  2. Establish realistic goals. Identify your goals for each month's social media marketing. Goals can be stated in terms of either tools or results. For example, you goal may be to add 2 blog posts a week or write 1 article a week for an article-sharing website. Or, you can state your goal in terms of comments your blog receives or the number of individuals following you on Twitter.
  3. Tracking results. Track your social media marketing program by adding subtopics to the "Results" topic. This gives you an easy way to identify what's working best for you.


Advance planning helps you in several ways:

  • Saves time. Identifying topics engages your mind, so it will be working in the background all the time, searching for ideas and the right words. As a result, when you begin to work on a particular article or blog post, you'll be surprised at your progress because a lot of the work has already been done.

  • Increases control. Many bloggers fail to maintain consistent visibility because they don't know what they're going to write about when it's time to begin working on a blog post or podcast. As a result, they're constantly "searching for inspiration" and reacting to blog posts by others, rather than communicating fresh news and new perspectives that will enhance their credibility.

  • Efficiency. A Content Planning Map encourages you to develop a "big picture" perspective of your social media marketing. It encourages you to choose topics you can recycle and reuse. A single theme, for example, can form the basis of a series of blog posts, a couple of syndicated articles, weekly tips, a monthly newsletter, and a free "get to know you" teleseminar.

  • Synergy. A coordinated approach multiplies the power of your messages by using Twitter to drive traffic to your blog, or using Twitter to promote your latest articles posted for online syndication.

Viewing details

  • Use the horizontal and vertical boxes to move around the map.

  • Click the Plus (+) signs to reveal subtopics associated with each topic.

  • Click the Minus (-) signs to collapse topics and hide the subtopics.

  • Move the left-hand slider to the left to Zoom Out to view the entire map.
  • Move the slider to the right to Zoom In and examine details at great magnification.
  • Click the Printer icon to print the map.

Getting started

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