Recorded Coaching Session: Jumpstarting sales of Tim Barretto's "Searching for Joy"
8 suggestions for boosting sales of a popular book with an important lesson
Tim Barretto's Searching for Joy tells the story of an architect facing the dangers of cancer, told in a sensitive prose that emphasizes the relationship of fathers and sons. Vivid scenes of skiing, fly-fishing, and the complicated tensions of family show how learning to enjoy life and to have a passion for living is one of the finer gifts one generation can pass on to another.
During our call, we begin by focusing on the book's target market and the benefits it offers its readers. We then discuss low-cost promotional techniques that can be easily implemented, in order to introduce the book to a national audience.
We also discuss the advantages of exploring the possibility of developing quantity sales to special markets.