Resources for planning, writing, promoting, and profiting from a published book
Home | Daily Tips Blog | Discussion Forum | Events | Tell a Friend | Text Size | Search | Member Area
Gain immediate access to all our articles, features, how-to's, discussion group, archives plus. Click here for details.
 Join Today
 Members Benefits
 Sample content
 Subscription Form
 Steps to Success
 Step 1: Plan
 Step 2: Write
 Step 3: Promote
 Step 4: Profit
 Audios & Videos
 Author Guides
 Author Interviews
 Recommended books
 Weekly Tips
 Mindmap templates
 Getting Started
 Author brand studies
 Mind mapping
 Planning your book
 About Roger C. Parker
 Coaching & Editing
 Roger's Books

Previous Month July 2018 Next Month
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31        
 About this Site
 About this Site
 Affiliate Program
 Article Index
 Contact Us
 Press Center
 Site Map writing tools
 Subscribe Today
 Tell a Friend
 Text Size
 Your Account
 Editorial Board
 A-M Members
 N-Z Members
Here's what Published & Profitable readers and subscribers are saying ...
Your step-by-step path took the "someday" out of my, "Someday I will write a book."
William Pearsall
Belleue, WA M&A

...fantastic and inspiring, just the kick in the pants (and action plan) I needed.
Debbie Weil
Author, Corporate Blogging Book

I've just moved "write a book" from my dream list to my to-do list. Now I know I can translate my knowledge into additional sources of income and credibility for my practice.
David Woods
Creating Key Clients

Roger's structure, process, and insight can help you transform your knowledge and expertise into a practical and profitable book.
Ross Allen

Takes the work and uncertainty out of writing by showing how planning, structure, and promotion, make it easy to translate ideas into career enhancement and dollars.
Thom Hartmann
Psychologist and futurist

I never thought I could successfully write and promote a book. Now, I know I can and I will.
Steve Zaboji
Balaton Marketing
 Our Guarantee
 Privacy Policy
 Terms of Use
Sample content

Content marketing tips for authors, Newt Barrett's interview highlights

Learn how to use content to convert prospects into buyers.

Newt Barrett, the president of Content Marketing Strategies, publishes the Content Marketing Today blog and is co-author, with Jim Pullizzi, of Get Content. Get Customers.

The book's subtitle summarizes the benefits readers enjoy: How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers.


Get Content. Get Customers. emerged out of the need for a content marketing handbook that would describe, in detail, how authors could connect with their customers online and in print.

Today, many marketing authorities discuss Social Marketing but fail to address how to create the content that is needed for social marketing. fills this void by presenting a brilliant outline on how to create content that will engage your targeted audience.

Their intended market was small business owners and professionals who didn't have big budgets to spend on developing content and designing a marketing campaign.

Author background

Newt Barrett was an avid reader of presidential biographies as a child as well as authors like Jules Verne.

During the interview, he described how his school required pupils to write a "perfect paragraph each day."

But, his calling to write a book did not really occur until very recently, within the past two years. As the former publisher of a magazine he had experience writing media kits and marketing materials.

Modeling success

Inspired by such writers as Jim Collins and Paul Gillin, they designed the structure of Get Content. Get Clients. to emulate authors' success.

"The hallmark of content marketing," says Mr. Barrett, "is to determine what benefit people will get from reading your book." The same concept applies to marketers who ask "What can I do to help my clients succeed?"

He offers a detailed discussion on the planning stages of this book, and the logistics of how he worked with his co-author, Jim Pulizzi. With the first step done -- determining how this book will benefit their readers -- the next step was to create an outline.

He praises the use of an outline to keep things focused and he also recounts how they were able to discover a critical missing piece to the book once the outline was complete. Using an outline enabled the writers to get a fuller picture of the book.

Experiences writing the book

The authors wrote the book sequentially -- by focusing on one chapter at a time. "We are not disciplined writers," jokes Mr. Barrett, but each author had assigned chapters and they adhered to strict deadlines.

Having deadlines proved to be very important, and most of the writing tended to be accomplished near the end of the deadline.

The case studies, or profiles, used in the book came from a variety of sources. Mr. Barrett has experience with the Naples Chamber of Commerce, for example, and he credits "serendipity on the web" for discovering some other case studies. "You stumble upon something that is obviously fabulous…and you call them and ask them if they'd like to be a part of a book."

The most difficult task in writing the book was taking a great deal of disparate ideas about content marketing and synthesizing them in such a way that a reader who has no knowledge of this relatively new concept can understand. The authors, based on the sales and the critical reviews, have obviously succeeded.


If "content is king," as the old adage goes, this book -- and the interview -- offer an excellent roadmap to connecting with your goals and, ultimately, your customers and audience.

Published & Profitable members enjoy access to the 1-hour recording of Newt Barrett's interview.

Printer-Friendly Format
·  MAPS 4 STUDY: "Get Content. Get Customers." shows how to build a book