Samples of Published & Profitable Weekly Writing Tips
Sign-up to receive tips like these every week via-email Below are many of the tips we've recently shared with friends and members. Each week, we distribute a different tip, technique, or strategy to help you plan, write, promote, and profit from a published book. When you sign-up, you'll also receive our Write Your Way to Success report which describes Published & Profitable's 4-step process in greater detail. We also let you know about free upcoming teleseminars, webinar events, and the latest content. To keep informed and inspired each week, use the sign-up form to the right!
| Thursday, Feb 04, 2010 01:09 |
| Submit occasional guest posts to other blogs serving your market |
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| One of the easiest ways you can expand your social media visibility is to submit occasional blog posts on blogs created by other experts serving your market.
Your guest posts will introduce you to the attention of new prospects interested in your topic, many of whom may have never been to your site. At the same time, your host benefits by the new ideas and perspectives you bring to their blog, plus they'll like the day off from blogging.
It's a win-win situation for both guest and host. |
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| Thursday, Jan 14, 2010 12:26 |
| Choose interview talking points early |
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| Media and peer interviews offer a low-cost way to promote books, but only if you take the time to choose your talking points ahead of time.
Talking points refer to the major topics, or themes, you want those listening to, or watching, the interview to remember about you and your book.
Talking points make it easy for you to control the direction of an interview. Talking points offer you an opportunity to control the direction of the interview, so you can prepare and practice your responses before the interview. Otherwise, you're at the interviewer's mercy, and you have no idea what questions they're going to ask you.
Start by identifying 3 or 4 main ideas about your book that you want to communicate during the interview. Limit the number of talking points, and keep them as simple as possible.
Then, after you identify them, turn them around into questions that you can provide to the interviewer in advance of the interview.
When preparing your answers, instead of creating a "script," just jot down a few keywords and phrases--or sound bytes--that address the answer and refer to specific chapters in your book.
Each interview offers a free opportunity for you to "sell" more copies of your book, but only if your interviewer asks the right questions and you're prepared to answer them as comfortably as possible. |
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| Thursday, Jan 07, 2010 12:26 |
| Does your home page tell-all in the first screen? |
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| The opening screen that your visitors encounter when visiting your blog or website must be a "tell all" screen.
Without requiring scrolling or clicking, the first screen of your home page must engage your visitor's attention and convince them to spend more time exploring your message.
The best way to find out if your home page "tells all" is to visit the Google Browser Size application. Simply visit www.browsersize.googlelabs.com and enter your blog or website's URL in the space provided.
How you'll benefit The Google Browser Size application shows how the first screen of your site against an overlay indicating the amount of text and graphics visible with different monitor settings. You'll also be able to see what percentage of website visitors are likely to encounter various text and graphic elements without scrolling or clicking. |
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| Wednesday, Dec 09, 2009 05:45 |
| Always test your proposed book title |
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| Avoid the temptation to commit to a book title until you find out what your market things about the title.
In the past, market research was usually too slow and too expensive to be helpful for authors. Now, however, with Internet access to free tools like www.surveymonkey.com, you can easily test-market proposed titles and subtitles before committing to them.
When testing titles, always offer a choice of two or three alternatives, and provide space for survey participants to suggest an additional title, if they want.
Use separate survey questions for titles and subtitles. Subtitles are as important as titles.
Simple online surveys, announced and promoted via e-mail and in your blog, can help you replace opinion and subjectivity with meaningful results among those whose opinions count the most--your book's proposed readers. |
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