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Below are many of the tips we've recently shared with friends and members. Each week, we distribute a different tip, technique, or strategy to help you plan, write, promote, and profit from a published book.
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| Thursday, Jul 29, 2010 12:30 |
| Condense your home page message to 1 screen |
| Strive to condense your marketing message into a 1-screen home page. Tell a complete story that can be scanned at a glance, without scrolling. Explain who you are, what you do, who you serve, and how you and your book can help visitors solve a problem or achieve a goal. It sounds like a lot, but it can be done. All that's required is a willingness to substitute quality for quantity, choosing the minimum number of words and graphics that will tell your story and engage your visitor's interest as quickly as possible. The Published & Profitable blog, http://blog.publishedandprofitable.com, contains numerous examples of one-page author websites that create a brand and capture a prospect's e-mail address in a single screen.
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| Thursday, Jul 22, 2010 01:03 |
| Create a new vocabulary for your book |
| The words you use in your book play an important role in growth of your brand. The best-selling books in each category tend to introduce new words and phrases that establish lasting brands for their authors.
The list goes on and on. Familiar words arranged together in new ways create titles that instantly communicate reader benefits in concise, easily-understood, and easily-remembered ways. Take a few minutes to expand upon the above list, by examining the leading books in your field. Chances are, you'll find many examples of "obvious" titles that have created lasting brands for their authors.
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| Thursday, Jul 01, 2010 02:08 |
| Share your recommendations and favorite resources online--for free! |
| It's easier than ever to build your personal brand by sharing resource lists online. Websites like http://urli.st make it extremely easy to compile lists of your favorite authors, books, e-books, websites, blog posts, maps, and videos that you can share with others via e-mail and links to your Twitter, Facebook, and Linkedin accounts. You can even open up your lists to others, allowing others to add their recommendations to your list. Online resource lists not only help you build your brand and share your knowledge with prospects, but the information you compile can be used over and over again in articles, blog posts, and podcast discussions. Start taking advantage of the Online Power of Free today!
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| Thursday, Jun 24, 2010 02:21 |
| Boost profits by spending your time writing blogs and books instead of proposals |
| Look for ways to save time at the point where prospects and readers are turning into clients and customers--and are asking for new business proposals. Many authors waste time continually reinventing the wheel each time they are asked to prepare a new business proposal. Often, they start from scratch, investing far too much time, going into far too much detail. There are several useful books available describing how to streamline proposal writing, such as Patrick Riley's One-Page Proposal: How to Get Your itch onto One Persuasive Page. Another option is to explore online proposal preparation resources, such as www.quoterobot.com which walks you through the preparation of attractively-formatted multi-page business proposals. Business proposals are important, but the faster you can prepare them, the more time you'll have to deliver on your proposals and expand your visibility with new books and new content.
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