Resources for planning, writing, promoting, and profiting from a published book
Home | Daily Tips Blog | Discussion Forum | Events | Tell a Friend | Text Size | Search | Member Area
Gain immediate access to all our articles, features, how-to's, discussion group, archives plus. Click here for details.
 Join Today
 Members Benefits
 Sample content
 Subscription Form
 Steps to Success
 Step 1: Plan
 Step 2: Write
 Step 3: Promote
 Step 4: Profit
 Audios & Videos
 Author Guides
 Author Interviews
 Recommended books
 Weekly Tips
 Mindmap templates
 Getting Started
 Author brand studies
 Mind mapping
 Planning your book
 About Roger C. Parker
 Coaching & Editing
 Roger's Books

Previous Month July 2018 Next Month
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31        
 About this Site
 About this Site
 Affiliate Program
 Article Index
 Contact Us
 Press Center
 Site Map writing tools
 Subscribe Today
 Tell a Friend
 Text Size
 Your Account
 Editorial Board
 A-M Members
 N-Z Members
Here's what Published & Profitable readers and subscribers are saying ...
Your step-by-step path took the "someday" out of my, "Someday I will write a book."
William Pearsall
Belleue, WA M&A

...fantastic and inspiring, just the kick in the pants (and action plan) I needed.
Debbie Weil
Author, Corporate Blogging Book

I've just moved "write a book" from my dream list to my to-do list. Now I know I can translate my knowledge into additional sources of income and credibility for my practice.
David Woods
Creating Key Clients

Roger's structure, process, and insight can help you transform your knowledge and expertise into a practical and profitable book.
Ross Allen

Takes the work and uncertainty out of writing by showing how planning, structure, and promotion, make it easy to translate ideas into career enhancement and dollars.
Thom Hartmann
Psychologist and futurist

I never thought I could successfully write and promote a book. Now, I know I can and I will.
Steve Zaboji
Balaton Marketing
 Our Guarantee
 Privacy Policy
 Terms of Use

Author speech planning ideas, tips, and worksheet

Speaking is one of the best ways you can promote your book while while you're working on it.

Speaking creates a special bond with your audience, paving the way for book sales and lasting relationships.

How you'll benefit from each speech

Speaking builds anticipation for your book's publication. Whether your audience is a local chamber of commerce, a networking group, or a convention, speaking provides you with immediate feedback about your book's title and contents.

Each speech also provides you with a deadline to prepare or refine your message. Each speech builds anticipation for your book by promoting your speech.

You may actually gain more from your speech than your audience! Each speech builds your confidence and helps you become more comfortable as a speaker.

Each time you speak, you're likely to improve your delivery. Each time you speak, you'll probably identify rough spots--awkward words and phrases--that you can replace with shorter, easier to say words and phrases.

You[ll also benefit from audience comments and questions! One relevant, unexpected question can provide you with a fresh perspective or open up new avenues for you to explore in your book, or your next book.

Preparing your speech

Your speeches should revolve around your book, approached from different perspectives. Options include:

  • Test the waters. Preview the topic, or approach, you're taking in your book and test the content you're going to cover in different chapters. Suggestion: prepare a "generic" or overview speech introducing your book, plus a couple of other speeches focused on individual chapters.
  • Your writing experiences. Many of the people in the audience may be envious of your position at the podium in front of the room; they're probably never going to write a book themselves! You can tap into their vicarious identification with you by sharing your perspective on what it's like to want to write and actually act on the impulse.
  • Reactions to your book. If your book has already b=appeared, you can discuss what reviewers and readers have said about your book, sparking dialog and questions. This also provides a compelling reason for attendees to buy their own copy of your book so they can comment and join the dialog.
  • Updated information. After your book has been available for awhile, you can discuss new information, interpretation, and trends, that have occurred after your book's publication.

    Putting the worksheet to work

    The first step in preparing a speech is to download and print the Author Speech Planner worksheet

    Print out a new, fresh, copy each time you receive an invitation to speak. Use Use it to plan your speech around your audience's goals and needs, and keep all of the details associated with each event in one place.

    The worksheet is intended to be filled-out by hand, using pencil or pen. After you've filled out the worksheet by hand, you can return to the computer and write your speech using your favorite word processing software, or you can begin creating the visuals using presentation programs like Apple Keynote or Microsoft PowerPoint.

    As you work, focus on the key ideas you want your audience to take away from your speech. Always Keep your speeches as short and simple as possible.

    The shorter your speech, the more time there will be for audience comments and questions.

    Printer-Friendly Format
    ·  12 ways to leverage speeches into book sales and profits