Tips for Preparing a SWOT Analysis of Your Proposed Book
How to analyze your book's potential for success from a SWOT point-of-view
SWOT refers to strengths, weaknesses, opportunities, and threats, four perspectives studied by business professionals when making important decisions.
Books are like new businesses! just as new business ventures can profit from a SWOT analysis, Authors can (and should) use the same popular business planning tool to test the feasibility of each of their book ideas from the same four perspectives.
As the profit potential of new books becomes more problematical, it's vital that authors view their proposed books not from the point of view of book sales, but how book sales can drive new prospects to their firm's marketing funnel.
Whether you're a new author or a published success, it's never too late to use proven business tools to multiplify your chances of success.
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Further resources to explore relevant to a SWOT Analysis of your new book's potential