Resources for planning, writing, promoting, and profiting from a published book
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Here's what Published & Profitable readers and subscribers are saying ...
Your step-by-step path took the "someday" out of my, "Someday I will write a book."
William Pearsall
Belleue, WA M&A

...fantastic and inspiring, just the kick in the pants (and action plan) I needed.
Debbie Weil
Author, Corporate Blogging Book

I've just moved "write a book" from my dream list to my to-do list. Now I know I can translate my knowledge into additional sources of income and credibility for my practice.
David Woods
Creating Key Clients

Roger's structure, process, and insight can help you transform your knowledge and expertise into a practical and profitable book.
Ross Allen

Takes the work and uncertainty out of writing by showing how planning, structure, and promotion, make it easy to translate ideas into career enhancement and dollars.
Thom Hartmann
Psychologist and futurist

I never thought I could successfully write and promote a book. Now, I know I can and I will.
Steve Zaboji
Balaton Marketing
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Sample content

Question 1: Goals

Why do you want to write a book?

The purpose of this question is to encourage you to look "beyond the book". View your book as a catalyst for change and career advancement in the years to come.

Writing the right book

Writing and self-publishing success is not about advances, bestsellers, creativity, or royalties. Instead, success involves writing the book that best serves your specific goals.


Follow the prompts below, entering ideas as they occur to you. When you've finished, add your name and e-mail address, then press the Submit button.

You'll get a copy of your responses that you can copy and paste into your book proposal or other planning document.

Helpful resources

Mitchell Levy's 42 Rules for Driving Business with Books. Helpful review of a unique, high-value, idea-filled book with stories and case studies.

Author's Journey #1: Does Writing a Book Make Sense for You? First in a series of blog posts tracing an author's journey to publication.

01 Why do you want to write a book?

Prompt #1: List the reasons you want to write a book
Prompt #2: Summarize the 2 or 3 most important reasons
Prompt #3: What can you do today to move your book closer to reality?
Your Name:
Your Email:

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·  Ideas & tips for answering the 99 Questions online
·  Published & Profitable 4th Edition