Resources for planning, writing, promoting, and profiting from a published book
Home | Daily Tips Blog | Discussion Forum | Events | Tell a Friend | Text Size | Search | Member Area
 Join
Gain immediate access to all our articles, features, how-to's, discussion group, archives plus. Click here for details.
 Join Today
 Members Benefits
 Sample content
 Subscription Form
 Steps to Success
 Step 1: Plan
 Step 2: Write
 Step 3: Promote
 Step 4: Profit
 Resources
 Articles
 Audios & Videos
 Author Guides
 Author Interviews
 Events
 Recommended books
 Weekly Tips
 Tools
 Assessments
 Mindmap templates
 Worksheets
 Topics
 Getting Started
 Author brand studies
 Mind mapping
 Planning your book
 About Roger C. Parker
 Coaching & Editing
 Roger's Books

Previous Month April 2018 Next Month
S M T W T F S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30          
 About this Site
 About this Site
 Affiliate Program
 Article Index
 Contact Us
 Help
 Press Center
 Site Map writing tools
 Subscribe Today
 Tell a Friend
 Text Size
 Your Account
 Products
 Products
 Teleseminars
 Editorial Board
 A-M Members
 N-Z Members
 Testimonials
Here's what Published & Profitable readers and subscribers are saying ...
Your step-by-step path took the "someday" out of my, "Someday I will write a book."
William Pearsall
Belleue, WA M&A

...fantastic and inspiring, just the kick in the pants (and action plan) I needed.
Debbie Weil
Author, Corporate Blogging Book

I've just moved "write a book" from my dream list to my to-do list. Now I know I can translate my knowledge into additional sources of income and credibility for my practice.
David Woods
Creating Key Clients


Roger's structure, process, and insight can help you transform your knowledge and expertise into a practical and profitable book.
Ross Allen
Inventor


Takes the work and uncertainty out of writing by showing how planning, structure, and promotion, make it easy to translate ideas into career enhancement and dollars.
Thom Hartmann
Psychologist and futurist


I never thought I could successfully write and promote a book. Now, I know I can and I will.
Steve Zaboji
Balaton Marketing
 Other
 Our Guarantee
 Privacy Policy
 Terms of Use
Landing Pages





Part 1: What Is Content Marketing?

Part 1 in Roger C. Parker's Content Marketing Basics series

Content marketing is the act of consistently providing useful, relevant information to help prospects and customers make the right decisions.

Content marketing is what we all do everyday on the sales floor and telephone. But, now, we do it in our blogs, emails, websites, SlideShare presentations, and social media like Facebook and LinkedIn.

Information as a strategic tool

Our goals are to use information as a strategic tool to differentiate ourselves from our competition.

Content marketing's goal isn't just to make a sale. It's to build loyal, lasting relationships with customers, clients, and our distribution channels.

In contrast to "marketing as manipulation," content marketing's success is based on the quality of the information we provide and the consistency with which we deliver it.

In future columns, I'll address different aspects of content marketing. In the meantime, send your content marketing questions to Roger@PublishedandProfitable.com. I've been involved with content marketing for consumer electronics since college.


This article first appeared in the Virtual Representative Newsletter

Looking for content ideas? My Content Catalyst offers 419 ideas for creating great content!




Printer-Friendly Format
·  Part 3: Creating Headlines that Sell
·  Part 2: Understanding Your Readers
·  Welcome Virtual Representative Readers