Resources for planning, writing, promoting, and profiting from a published book
Home | Daily Tips Blog | Discussion Forum | Events | Tell a Friend | Text Size | Search | Member Area
Gain immediate access to all our articles, features, how-to's, discussion group, archives plus. Click here for details.
 Join Today
 Members Benefits
 Sample content
 Subscription Form
 Steps to Success
 Step 1: Plan
 Step 2: Write
 Step 3: Promote
 Step 4: Profit
 Audios & Videos
 Author Guides
 Author Interviews
 Recommended books
 Weekly Tips
 Mindmap templates
 Getting Started
 Author brand studies
 Mind mapping
 Planning your book
 About Roger C. Parker
 Coaching & Editing
 Roger's Books

Previous Month July 2018 Next Month
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31        
 About this Site
 About this Site
 Affiliate Program
 Article Index
 Contact Us
 Press Center
 Site Map writing tools
 Subscribe Today
 Tell a Friend
 Text Size
 Your Account
 Editorial Board
 A-M Members
 N-Z Members
Here's what Published & Profitable readers and subscribers are saying ...
Your step-by-step path took the "someday" out of my, "Someday I will write a book."
William Pearsall
Belleue, WA M&A

...fantastic and inspiring, just the kick in the pants (and action plan) I needed.
Debbie Weil
Author, Corporate Blogging Book

I've just moved "write a book" from my dream list to my to-do list. Now I know I can translate my knowledge into additional sources of income and credibility for my practice.
David Woods
Creating Key Clients

Roger's structure, process, and insight can help you transform your knowledge and expertise into a practical and profitable book.
Ross Allen

Takes the work and uncertainty out of writing by showing how planning, structure, and promotion, make it easy to translate ideas into career enhancement and dollars.
Thom Hartmann
Psychologist and futurist

I never thought I could successfully write and promote a book. Now, I know I can and I will.
Steve Zaboji
Balaton Marketing
 Our Guarantee
 Privacy Policy
 Terms of Use
Landing Pages

Part 2: Understanding Your Readers

The starting point for content marketing success is to create personas, short documents describing the characteristics, challenges, and desire for change of your most desired market segments:

  • Characteristics. Who are they? How old are they? Do they work for themselves, or for others? What are their job responsibilities? What kind of education have they had? Where do they live? What are their interests and passions?
  • Challenges. What are their biggest frustrations and problems? What kinds of worries keep them up at night? What are the costs created by their frustrations and problems?
  • Change. What is the change they're looking for? How would they benefit from solving their problems or achieving their goals?
  • Reader personas, like my Express Planning Worksheet, help you target your content marketing to relevant topics.
    This article first appeared in the Virtual Representative Newsletter

    Looking for content ideas? My Content Catalyst offers 419 ideas for creating great content!

    Printer-Friendly Format
    ·  Part 3: Creating Headlines that Sell
    ·  Part 1: What Is Content Marketing?
    ·  Welcome Virtual Representative Readers