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Part 3: Creating Headlines that Sell

Headlines and titles play a make-or-break role in your content marketing success.

Unless your article and blog post headlines and titles promise obvious and relevant benefits, readers are likely to ignore your messages.

Today's readers are selective; they don't read "everything." They skim headlines and titles. Readers only pay attention articles, blog posts, and emails that promise to help them solve their problems or achieve their goals.

To succeed, your titles must be:

  • Relevant. Your titles must resonate with prospects, relating to their interests, instead of focusing on the products you want to sell.
  • Short. Titles are like billboards. They must communicate to readers passing by at high speeds.
  • Engaging. Titles must arouse curiosity and a desire to learn more.

In Words that Work, pollster Frank Luntz wrote, "It's not what you're saying, it's what they're hearing." Always review your headlines and titles from your prospect's perspective.


This article first appeared in the Virtual Representative Newsletter

Looking for content ideas? My Content Catalyst offers 419 ideas for creating great content!




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·  Part 2: Understanding Your Readers
·  Part 1: What Is Content Marketing?
·  Welcome Virtual Representative Readers