Part 11: Using Subheads to Organize Content
Put subheads to work improving your content marketing.
Subheads are words or phrases inserted between paragraphs. Use them to organize your ideas by indicating the end of one topic and the beginning of the next.
Subheads act like magnets, attracting your reader's eyes. They add visual interest to your content. They also make it easy for readers skimming your message to locate topics of potential interest.
Here are some formatting tips:
Keep subheads as short as possible. Use words or phrases, instead of full sentences. Avoid 2-line subheads whenever possible.
Learn more about subheads by paying attention to how they are used in articles, books, and white papers.