Resources for planning, writing, promoting, and profiting from a published book
Home | Daily Tips Blog | Discussion Forum | Events | Tell a Friend | Text Size | Search | Member Area
Gain immediate access to all our articles, features, how-to's, discussion group, archives plus. Click here for details.
 Join Today
 Members Benefits
 Sample content
 Subscription Form
 Steps to Success
 Step 1: Plan
 Step 2: Write
 Step 3: Promote
 Step 4: Profit
 Audios & Videos
 Author Guides
 Author Interviews
 Recommended books
 Weekly Tips
 Mindmap templates
 Getting Started
 Author brand studies
 Mind mapping
 Planning your book
 About Roger C. Parker
 Coaching & Editing
 Roger's Books

Previous Month October 2018 Next Month
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      
 About this Site
 About this Site
 Affiliate Program
 Article Index
 Contact Us
 Press Center
 Site Map writing tools
 Subscribe Today
 Tell a Friend
 Text Size
 Your Account
 Editorial Board
 A-M Members
 N-Z Members
Here's what Published & Profitable readers and subscribers are saying ...
Your step-by-step path took the "someday" out of my, "Someday I will write a book."
William Pearsall
Belleue, WA M&A

...fantastic and inspiring, just the kick in the pants (and action plan) I needed.
Debbie Weil
Author, Corporate Blogging Book

I've just moved "write a book" from my dream list to my to-do list. Now I know I can translate my knowledge into additional sources of income and credibility for my practice.
David Woods
Creating Key Clients

Roger's structure, process, and insight can help you transform your knowledge and expertise into a practical and profitable book.
Ross Allen

Takes the work and uncertainty out of writing by showing how planning, structure, and promotion, make it easy to translate ideas into career enhancement and dollars.
Thom Hartmann
Psychologist and futurist

I never thought I could successfully write and promote a book. Now, I know I can and I will.
Steve Zaboji
Balaton Marketing
 Our Guarantee
 Privacy Policy
 Terms of Use
Landing Pages

Part 12: Linking Tips for Content Marketing

Use links to multiply the effectiveness of your content marketing. Here are four ways to use links to improve your content marketing:

  1. Provide more information. Don't include everything you know in a single article or blog post. Instead, provide links to online resources where readers can learn more. These links can be on your website or other websites. (Links to other websites can improve your site's search engine ranking.)
  2. Downloadable resources. Whenever possible, provide links to downloadable and printable sales and literature sheets, reports, and white papers. These are often easier to read, save, and remember.
  3. Tools. Help readers take action by offering online and offline assessments, checklists, and worksheets. These build bridges between ideas and action.
  4. Landing pages. These are pages on your site optimized for specific purposes like building your e-mail marketing list, generating sales leads, taking orders, or surveying your market. Use landing pages to test market product ideas, prices, headlines, and titles. Landing pages don't appear in your site's navigation, improving the accuracy of the data they generate.

Tips for adding links

After completing the first draft of your article or blog post, look for ways to use links to keep your visitors involved by provide additional information.

Then, look for ways to use links to either encourage readers to take the next step or to use the links as testing tools to improve the quality of your content marketing.

Printer-Friendly Format
·  Welcome Virtual Representative Readers