Resources for planning, writing, promoting, and profiting from a published book
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Step 1: Plan
Ideas, tips, and tools for planning your book publishing success

Resources for planning your way to book publishing success

Successful books are not "written" as much as they are planned. The ability to write, by itself, is no guarantee of success.

Well-intentioned authors who write the wrong books, i.e., books that readers aren't interested in buying or that duplicate existing books, are setting themselves up for disappointment.

"Big 4" planning questions

The resources in Step 1 provide you with the information you need to create a strong foundation for your book publishing program.

When you're finished with this step, you'll have answered the 4 critical questions needed to move forward in the right direction. Here are the 4 biggest planning questions that we help you answer:

  1. What are your writing goals? Start by analyzing why you want to write a book and how you expect to benefit from your book. For most business and career-oriented individuals, a published book is a tool to achieve specific goals. To succeed, you have to identify those goals so you can make decisions based on achieving your goals.

  2. Who are your intended readers? Next, identify your intended readers, their characteristics, and their goals. You need to know whom you're writing for so you can write a book that they want to read! This involves identifying the characteristics of your most desired readers, and the problems they want to solve and the goals they want to achieve.

  3. What is your book about? It's important that you begin to identify the topic, or focus, of your book as soon as possible. We'll show you how to analyze existing books on the topic and search for "the book that hasn't been written yet," a uniquely-positioned book that satisfies both your goals and your reader's goals.

  4. Which publishing option is best for you? In order to avoid later frustration, it's important to choose the publishing option that works best for you, taking into account both your goals and your resources.

Once you have answered the 4 above questions, you'll be ready to move on to the writing stage which involves choosing the right title for your book and organizing your book's contents.

Preview

Here are a couple of planning resources you can preview in Published & Profitable's Sample Contents Area.

Moving on

Once you have answered the 4 above questions, you'll be able to move on to the writing stage which involves choosing the right title for your book and organizing your book's contents.

Members enjoy instant access to dozens of resources

Join Published & Profitable and enjoy instant access to the more than 50 planning-related articles, assessments, examples, worksheets, and expert interviews listed below. Join today!

Interview: Joel Friedlander, The Book Designer, discusses his Self-Publisher's Companion
Interview: Joel Friedlander, The Book Designer, discusses his Self-Publisher's Companion Thinking about self-publishing a book? Listen as Joel Friedlander, shares his experiences self-publishing his latest book, A Self Publisher's Companion: Expert Advice for Authors Who Want to Publish. . . . Keep Reading
Book Title Ideas for Self-Publishing Success
Book Title Ideas for Self-Publishing Success Get a new perspective on choosing title for self-published books and ebook by reading this special Published & Profitable report. You'll learn the characteristics of successful titles and how to choose the right title for your book or ebook. . . . Keep Reading
Writing & publishing a book is like starting a new business
Writing & publishing a book is like starting a new business Successfully writing and publishing a brand-building book requires more than writing skills, a good idea, and a commitment to succeed. Here are some of the characteristics shared by successful books and successful businesses. . . . Keep Reading
Why you should use a "simple book" to build your brand
Why you should use a "simple book" to build your brand Discover the advantages of building your brand on a simple, practical, self-published book. Explore the marketing power of simple books. Learn how to avoid the problems associated with large, complex books that never get written or published. . . . Keep Reading
Author Guide to Exploring Your Self-Publishing Options
Author Guide to Exploring Your Self-Publishing Options Learn a 3-step process for exploring your self-publishing options as you listen to the 1-hour recording. To help you make the most of your self-publishing explorations, you can also download note-taking and resource sheets. . . . Keep Reading
Tips for Preparing a SWOT Analysis of Your Proposed Book
Tips for Preparing a SWOT Analysis of Your Proposed Book One of the most common business planning techniques is to analyze a project from a SWOT perspective. SWOT refers to Strengths, Weaknesses, Opportunities, and Threats. Since writing a book is to closely related to your firm's profitability, it makes sense to analyze proposed titles from a SWOT point of view. . . . Keep Reading
Author Guide to Converting Passions into Profits
Author Guide to Converting Passions into Profits Passions lie at the root of successful books and successful careers. Until you identify your passions, you won't be operating at full potential. However, many don't know where to begin. I suggest a 3-step process of self-discovery. . . . Keep Reading
Author Guide to Building Cash Flow
Author Guide to Building Cash Flow Most authors agree that cash flow is continuing challenge. Learn a 3-step program for smoothing our your cash flow by choosing the right types of products and services. Included are a 1-hour audio plus worksheets and dozens of resource links. . . . Keep Reading
Author Guide to Writing & Publishing 3 Books this Year
Author Guide to Writing & Publishing 3 Books this Year The idea sounds outrageous, but, after hearing the recording of this call, and studying the sample resources, you may agree that it makes sense to write and publish 3 books this year. Learn how to jumpstart your career this year. . . . Keep Reading
Author Decision-Making Worksheet
Author Decision-Making Worksheet Book publishing success is based on making the right decisions at numerous points in the author's journey from idea to published book. Often, decisions are best decided on an "either-or" basis. You'll be using the Author Decision-Maker Worksheet over and over again. . . . Keep Reading
Author Cash Flow Planning Worksheet
Author Cash Flow Planning Worksheet Authors should carefully analyze the cash flow implications of their publishing choices. The Author Cash Flow Planner Worksheet help you not only identify how much money is going towards you, and away from you, but when it's going to flow. . . . Keep Reading
Author Financial Resources for Self-Publishing a Book Worksheet
Author Financial Resources for Self-Publishing a Book Worksheet When planning their book and evaluating different publishing alternatives, authors should carefully review their financial resources. The results should play a major role in deciding which publishing approach is best for you and your family. . . . Keep Reading
Author Influence & Control Worksheet
Author Influence & Control Worksheet How much control and influence do you want over the numerous creative and marketing decisions involved in publishing your book? Use the Author Influence and Control worksheet to identify your preferences before signing a book publishing contract. . . . Keep Reading
Evaluating Competing Book Titles Worksheet
Evaluating Competing Book Titles Worksheet Download and print-out as many copies of the Evaluating Competing Book Titles worksheet as you need while analyzing existing books in your field. Fill out a copy for each important book. These worksheets will help you plan and write our book proposal. . . . Keep Reading
Searching for Competing Book Titles Worksheet
Searching for Competing Book Titles Worksheet Research into existing and competing titles is an important task during the planning stage. The Searching for Competing Titles worksheet helps you identify existing books and paves the way for showing how your book will be different when you write your book proposal. . . . Keep Reading
Choosing the Right Topic For Your Book Worksheet
Choosing the Right Topic For Your Book Worksheet It's never too early to identify the topic you want to write about in your brand-building book. The Choosing a Topic for Your Book worksheet helps you get focused by narrowing down your approach to your topic from 8 to 3 to 1. . . . Keep Reading
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