Resources for planning, writing, promoting, and profiting from a published book
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Step 1: Plan
Ideas, tips, and tools for planning your book publishing success

Resources for planning your way to book publishing success

Successful books are not "written" as much as they are planned. The ability to write, by itself, is no guarantee of success.

Well-intentioned authors who write the wrong books, i.e., books that readers aren't interested in buying or that duplicate existing books, are setting themselves up for disappointment.

"Big 4" planning questions

The resources in Step 1 provide you with the information you need to create a strong foundation for your book publishing program.

When you're finished with this step, you'll have answered the 4 critical questions needed to move forward in the right direction. Here are the 4 biggest planning questions that we help you answer:

  1. What are your writing goals? Start by analyzing why you want to write a book and how you expect to benefit from your book. For most business and career-oriented individuals, a published book is a tool to achieve specific goals. To succeed, you have to identify those goals so you can make decisions based on achieving your goals.

  2. Who are your intended readers? Next, identify your intended readers, their characteristics, and their goals. You need to know whom you're writing for so you can write a book that they want to read! This involves identifying the characteristics of your most desired readers, and the problems they want to solve and the goals they want to achieve.

  3. What is your book about? It's important that you begin to identify the topic, or focus, of your book as soon as possible. We'll show you how to analyze existing books on the topic and search for "the book that hasn't been written yet," a uniquely-positioned book that satisfies both your goals and your reader's goals.

  4. Which publishing option is best for you? In order to avoid later frustration, it's important to choose the publishing option that works best for you, taking into account both your goals and your resources.

Once you have answered the 4 above questions, you'll be ready to move on to the writing stage which involves choosing the right title for your book and organizing your book's contents.

Preview

Here are a couple of planning resources you can preview in Published & Profitable's Sample Contents Area.

Moving on

Once you have answered the 4 above questions, you'll be able to move on to the writing stage which involves choosing the right title for your book and organizing your book's contents.

Members enjoy instant access to dozens of resources

Join Published & Profitable and enjoy instant access to the more than 50 planning-related articles, assessments, examples, worksheets, and expert interviews listed below. Join today!

Author Decision-Making Worksheet
Author Decision-Making Worksheet Book publishing success is based on making the right decisions at numerous points in the author's journey from idea to published book. Often, decisions are best decided on an "either-or" basis. You'll be using the Author Decision-Maker Worksheet over and over again. . . . Keep Reading
Author Cash Flow Planning Worksheet
Author Cash Flow Planning Worksheet Authors should carefully analyze the cash flow implications of their publishing choices. The Author Cash Flow Planner Worksheet help you not only identify how much money is going towards you, and away from you, but when it's going to flow. . . . Keep Reading
Author Financial Resources for Self-Publishing a Book Worksheet
Author Financial Resources for Self-Publishing a Book Worksheet When planning their book and evaluating different publishing alternatives, authors should carefully review their financial resources. The results should play a major role in deciding which publishing approach is best for you and your family. . . . Keep Reading
Author Influence & Control Worksheet
Author Influence & Control Worksheet How much control and influence do you want over the numerous creative and marketing decisions involved in publishing your book? Use the Author Influence and Control worksheet to identify your preferences before signing a book publishing contract. . . . Keep Reading
Evaluating Competing Book Titles Worksheet
Evaluating Competing Book Titles Worksheet Download and print-out as many copies of the Evaluating Competing Book Titles worksheet as you need while analyzing existing books in your field. Fill out a copy for each important book. These worksheets will help you plan and write our book proposal. . . . Keep Reading
Searching for Competing Book Titles Worksheet
Searching for Competing Book Titles Worksheet Research into existing and competing titles is an important task during the planning stage. The Searching for Competing Titles worksheet helps you identify existing books and paves the way for showing how your book will be different when you write your book proposal. . . . Keep Reading
Choosing the Right Topic For Your Book Worksheet
Choosing the Right Topic For Your Book Worksheet It's never too early to identify the topic you want to write about in your brand-building book. The Choosing a Topic for Your Book worksheet helps you get focused by narrowing down your approach to your topic from 8 to 3 to 1. . . . Keep Reading
Ideal Reader Identification Worksheet
Ideal Reader Identification Worksheet When planning to write a book to build your personal brand, use the Ideal Reader Identification Worksheet to identify your most desirable reader segments. This will help you target your book's contents to your most desired prospects. . . . Keep Reading
Author Task Preference Planning Worksheet
Author Task Preference Planning Worksheet When planning your book, use the Author Task Preferences Worksheet to identify how you want to spend your time after your book is published. The Author Task Preferences Worksheet helps authors choose the right publishing alternative. . . . Keep Reading
Author Financial Goal Planning Worksheet
Author Financial Goal Planning Worksheet Use the Author Financial Change Planner Worksheet to define your income expectations and goals from writing a book. Your financial goals will influence many of the writing and publishing decisions that follow. . . . Keep Reading
Author Guide to Cash Flow Management
Author Guide to Cash Flow Management Cash flow is a critical critical for authors to consider when choosing between self-publishing and trade publishing.Authors must carefully balance both the long-term and short-term implications of their choice. Here's what you need to know. . . . Keep Reading
Author Guide to Market Research
Author Guide to Market Research Find out how market research can play as an important a role in author's profitability as the author's ability to organize ideas and write clear, concise copy. Listen as I ask Robert Kaden, co-author, More Guerrilla Marketing Research, for ideas and tips. . . . Keep Reading
AUDIO: Author Guide to Helping Readers Change
AUDIO: Author Guide to Helping Readers Change Change is the essential ingredient in writing a successful nonfiction book that builds your brand and opens doors of opportunity. During this call, I describe a 3-step process to identify & deliver the change your readers desire. Complete with 7-pages of handouts. . . . Keep Reading
Reader Change Planning Worksheet & Instructions
Reader Change Planning Worksheet & Instructions The Reader Change Planning Worksheet will help you target the right readers and write a book that meets their needs. It will help you better identify the characteristics and goals of the key market segments you're writing for, and the information they're looking for. . . . Keep Reading
Author Goal Planning Worksheet
Author Goal Planning Worksheet Before you begin writing your book, download and fill-out the Author Goal Planning Worksheet. It's a PDF worksheet you can take with you and fill-out by hand. Your responses will help you better define your writing and publishing goals. . . . Keep Reading
Proposal Analysis: Jack Hart's A Writer's Coach
Proposal Analysis: Jack Hart's A Writer's Coach Here's another opportunity to model your book proposal after one that was accepted for publication. See for yourself how Jack successfully communicated his credentials, his understanding of the market, and his ability to promote his book. . . . Keep Reading
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