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Books and brands
By: Roger C. Parker
A title is more than just the name of your book--it's the basis of the brand that you become A strong title not only sells the book, it creates a brand--or position--for the author. The following articles review the stories of nonfiction owners who used the titles of their books to establish a brand that promoted their careers to new heights of achievement and profitability.
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Learning from Customers for Life
Discover why "Customers for Life," originally published in 1990, still enjoys respectable sales. This book has several important lessons to teach authors seeking similar success with their book. . . . Keep Reading
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Here's what Published & Profitable readers and subscribers are saying ...
Your step-by-step path took the "someday" out of my, "Someday I will write a book."
William Pearsall
Belleue, WA M&A
...fantastic and inspiring, just the kick in the pants (and action plan) I needed.
Debbie Weil
Author, Corporate Blogging Book
I've just moved "write a book" from my dream list to my to-do list. Now I know I can translate my knowledge into additional sources of income and credibility for my practice.
David Woods
Creating Key Clients
Roger's structure, process, and insight can help you transform your knowledge and expertise into a practical and profitable book.
Ross Allen
Inventor
Takes the work and uncertainty out of writing by showing how planning, structure, and promotion, make it easy to translate ideas into career enhancement and dollars.
Thom Hartmann
Psychologist and futurist
I never thought I could successfully write and promote a book. Now, I know I can and I will.
Steve Zaboji
Balaton Marketing |
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Sample Content
A-M Members
