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Author brand studies
Successful authors and the brands they've built

A title is more than the name of your book--it's the basis of your brand

A strong title not only sells the book, it creates a brand--or position--for the author.

The following articles review the stories of nonfiction owners who used the titles of their books to establish a brand that promoted their careers to new heights of achievement and profitability.


Lessons from Timothy Ferris' "4-Hour Workweek"
Lessons from Timothy Ferris' "4-Hour Workweek" Timothy Ferris' 4 Hour Workweek teaches several important lessons about planning and creating a career-building nonfiction book. Analyze the Top 10 reasons this book's success was planned and created for author and publisher profitability. . . . Keep Reading
Case study: Bob Prosen's Marketing Materials for Authors
Case study: Bob Prosen's Marketing Materials for Authors Suggestions and tips for creating marketing materials that sell your book and your image as a thought leader in your field. Marketing materials also make it easy for authors to promote speaking and other services. . . . Keep Reading
Lessons in personal branding from Sarah Susanka's "not so big" success
Lessons in personal branding from Sarah Susanka's "not so big" success Having created a strong brand build on her "Not So Big House" architecture books for Taunton Publishing, Sarah Susanka has applied her "not so big" principles to life design. . . . Keep Reading
The real significance of Dan Poynter's "Book Publishing Encyclopedia"
The real significance of Dan Poynter's "Book Publishing Encyclopedia" Both new and experienced authors, as well as author-publishers, can profit from the information and strategies in this popular book. NOTE: I'll be interviewing Dan Poynter on July 18th, 2008. . . . Keep Reading
Michael Port, Book Yourself Solid
Michael Port, Book Yourself Solid Profit from a detailed analysis of one of 2006's most successful book launches (and author career re-launches). . . . Keep Reading
Paul B. Brown, Publishing Confidential
Paul B. Brown, Publishing Confidential Profit from an insider's look at nonfiction publishing, including a point-by-point annotated look at a successful proposal. . . . Keep Reading
Learning from Customers for Life
Learning from Customers for Life Discover why "Customers for Life," originally published in 1990, still enjoys respectable sales. This book has several important lessons to teach authors seeking similar success with their book. . . . Keep Reading
Robert Boice's Advice for New Faculty Members
Robert Boice's Advice for New Faculty Members Title, quality, and relevance come together to create a well-positioned book that never goes out of date. . . . Keep Reading
Steven Feinberg's The Advantage Makers
Steven Feinberg's The Advantage Makers Follow along as Steven Feinberg spends 2 years translating 30 years of experience into a book for Financial Times Press. . . . Keep Reading
Josef Woodman, Patients Beyond Borders
Josef Woodman, Patients Beyond Borders Learning from Josef Woodman's Patients Without Borders: Everybody's Guide to Affordable, World-Class Medical Tourism . . . Keep Reading
Nedra Kline Weinreich's "Hands-on Social Marketing"
Nedra Kline Weinreich's "Hands-on Social Marketing" Learn why a "career" book doesn't have a best seller, in conventional terms, to be profitably published. . . . Keep Reading
Robin William's, "Non-Designers Design Book"
Robin William's, "Non-Designers Design Book" Learn how the "other" Robin Williams created a brand by defining who her market isn't! . . . Keep Reading
Richard Bolles, "What Color Is Your Parachute?"
Richard Bolles, "What Color Is Your Parachute?" What you can learn from the success of this 25-year best-seller and its expansion into a brand. . . . Keep Reading
Learning from the "...For Dummies" series
Learning from the "...For Dummies" series 12 elements contributing to the success of the "...For Dummies" series. . . . Keep Reading
Jay Conrad Levinson's Guerrilla Marketing
Jay Conrad Levinson's Guerrilla Marketing Find out how Guerrilla Marketing earned Jay Conrad Levinson millions of dollar--over 35, in fact. . . . Keep Reading
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