Resources for planning, writing, promoting, and profiting from a published book
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Here's what Published & Profitable readers and subscribers are saying ...
Your step-by-step path took the "someday" out of my, "Someday I will write a book."
William Pearsall
Belleue, WA M&A

...fantastic and inspiring, just the kick in the pants (and action plan) I needed.
Debbie Weil
Author, Corporate Blogging Book

I've just moved "write a book" from my dream list to my to-do list. Now I know I can translate my knowledge into additional sources of income and credibility for my practice.
David Woods
Creating Key Clients

Roger's structure, process, and insight can help you transform your knowledge and expertise into a practical and profitable book.
Ross Allen

Takes the work and uncertainty out of writing by showing how planning, structure, and promotion, make it easy to translate ideas into career enhancement and dollars.
Thom Hartmann
Psychologist and futurist

I never thought I could successfully write and promote a book. Now, I know I can and I will.
Steve Zaboji
Balaton Marketing
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Let me help you plan, write, promote, & profit from a published book

As a marketing coach, my job is to show you help to use planning, writing, and design, writing for more effective and more efficient small business marketing.

I've been helping others for over 20 years. You can read about some of my clients here, and what clients have had to say here.

It's never been easier to promote your expertise than it is today.

Paradoxically, it's also never been harder to promote your expertise than it is today. The multiplication of competition and technologies - the sheer glut of available information - makes it harder for you to make the informed choices you need to differentiate yourself from your competition and become the recognized - and trusted - expert in your field.

"Experts" are not the answer

As marketing and communications technology has become more complex, subject area experts have proliferated. The depth of their knowledge in specific areas, however, is often their Achilles heel.

Subject-area experts may be so "tuned into" their specialty that they lack the broad perspective necessary to create a balanced, comprehensive marketing program.

As a "writer who understands design," and a "designer who understands copy," Roger C. Parker can help you create a marketing program based on these skills. Roger has a 20 year record of helping others successfully master and apply the latest technology to marketing challenges.

"Implementers" may not be the answer, either

There are tens of thousands of sources of advertising, graphic design, and online marketing assistance.

The problem is that "implementation" may help you achieve a specific short-term goal, but it doesn't empower you to move forward on your own.

As author, copywriter, and designer, Roger C. Parker's career has been based on helping others build the platforms they need, and master the tools they need, to move forward on their own.

Hints for choosing a marketing coach

  • Look for "dual citizenship," someone equally at home addressing design and marketing issues.
  • Look for a coach with a broad perspective, one who will help you make the right choices of tools and techniques from the many alternative available today.
  • Options. Choose a coach who offers a variety of coaching options, including individual, small group, and large group training.

Work side by side with Roger C. Parker

Roger C. Parker can be as close as your computer monitor. Using the latest webinar technology on a one-to-one basis, we can view each other's computer screens and work together as we move forward on projects.

Projects move faster when you have someone to work with:

  • Designing a newsletter
  • Writing an article
  • Creating a marketing plan
  • Scheduling topics for blog posts

Finally, look for a coach with a proven track record of clients.

What to do if your writing project has hit a brick wall
What to do if your writing project has hit a brick wall Writing alone is never any fun, especially when your project has lost momentum. Fortunately, help is at hand. Work work side-by-side with me, as we share our computer screens and discuss where you are, where you want to go, and what to do next. Progress usually comes quickly. . . . Keep Reading
Do you need help writing a book to build your personal brand?
Do you need help writing a book to build your personal brand? The benefits of writing a book to build your personal brand are well known. So, what's holding you back? Traditional reasons for not writing a book are no valid. Here's how you can obtain help as you plan, write, promote, and profit from a brand-building published book. . . . Keep Reading