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Online marketing

Here are some ideas for creating a web presence that effectively sells your book and your services.

A strong web presence is required, whether you are published by a trade publisher, or you self-publish your book. Here are some resources that will help you make the right choices.


Teleseminar: Getting Published in 2009,Planning Social Media Marketing
Teleseminar: Getting Published in 2009,Planning Social Media Marketing Social media marketing offers authors the ability to write their book while they're marketing their book. During this recorded teleseminar, I describe a simple process for simplifying your social media marketing options and simplifying content creation. . . . Keep Reading
12 Tips for using article marketing to promote your book
12 Tips for using article marketing to promote your book Detailed specifics about using article marketing to help you get your book written faster as well as "prime the pump" for future sales. Here are 12 tips for integrating article marketing into your planning, writing, promoting, and profiting program. . . . Keep Reading
MAP TEMPLATE for evaluating finalists in Michael Stelzner's Top 10 Blogs for Writers Contest
MAP TEMPLATE for evaluating finalists in Michael Stelzner's Top 10 Blogs for Writers Contest Use this simple mind map template, originally created to evaluate the finalists in Michael Stelzner'sthird annual Top 10 Blogs for Writing Contest, to see how your blog compares to its competition. . . . Keep Reading
Media Kits--Learning from "Patients Beyond Borders"
Media Kits--Learning from "Patients Beyond Borders" Learn how to create an online media kit for your book by studying the example of the one Josef Woodman created for his Patients Without Borders. . . . Keep Reading
How to add visuals to blogs created with WordPress 2.5
How to add visuals to blogs created with WordPress 2.5 Blogs are an essential marketing tool for authors. Here's how to add visual impact to your blog postings while personalizing your blog and setting it apart from your competitors. . . . Keep Reading
INTERVIEW: White paper design for authors
INTERVIEW: White paper design for authors Michael Stelzner and Roger C. Parker, "white paper design for authors" . . . Keep Reading
Blogs, Books, and Authors: Planning Your Blog Content
Blogs, Books, and Authors: Planning Your Blog Content Blogs are more than just a way for authors in touch with their readers and clients. Authors can use their blogs to write and test market their upcoming books. . . . Keep Reading
Webinar - Driving Readers to your Website
Webinar - Driving Readers to your Website Find out how to build lasting relationships with readers of your book, no matter where they purchased or read your book. Learn why and how you should build "hooks" into your book that will encourage readers to visit your website. . . . Keep Reading
Glossary of important blogging terms
Glossary of important blogging terms An introduction to the terms authors should be familiar with before when researching blogs and creating their own. . . . Keep Reading
Video - Web marketing for authors
with Roger C. Parker
Video - Web marketing for authors An introduction to the 12 essential elements of websites intended to promote individual book titles and build lasting relationships with readers. Learn what to look for when evaluating the websites of authors who published books in your field and planning your own book's site. . . . Keep Reading
WORKSHEET: Web content and deadline planner for authors
WORKSHEET: Web content and deadline planner for authors Use this worksheet to identify the deadlines and desired features associated with your book's website. . . . Keep Reading
WORKSHEET: Planning your blog's goals and content
WORKSHEET: Planning your blog's goals and content Use this worksheet to identify the key deadlines, design, and content elements of your blog, including header, footer, and sidebar text and graphics. . . . Keep Reading
WORKSHEET: Planning a membership site
WORKSHEET: Planning a membership site Use this worksheet to plan a membership site that's both unique and indispensable to your target market. . . . Keep Reading
12 reasons authors need to create a lens at Squidoo.com
12 reasons authors need to create a lens at Squidoo.com 12 ways Squidoo.com can help you promote your book and your career for free, long before your book appears. . . . Keep Reading
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