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Your step-by-step path took the "someday" out of my, "Someday I will write a book."
Belleue, WA M&A
...fantastic and inspiring, just the kick in the pants (and action plan) I needed.
Author, Corporate Blogging Book
I've just moved "write a book" from my dream list to my to-do list. Now I know I can translate my knowledge into additional sources of income and credibility for my practice.
Creating Key Clients
Roger's structure, process, and insight can help you transform your knowledge and expertise into a practical and profitable book.
Takes the work and uncertainty out of writing by showing how planning, structure, and promotion, make it easy to translate ideas into career enhancement and dollars.
Psychologist and futurist
I never thought I could successfully write and promote a book. Now, I know I can and I will.
Step 3: Promote continued
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12 ways to leverage speeches into book sales and profits
Here are several ideas and tips for making the most out of your speeches and presentations. Each speech is an opportunity to build demand for your books and subtly promote your back-end products and services . . . .
Author speech planning ideas, tips, and worksheet
Here's the easy way to prepare a speech to build your brand and promote your book. It's never too early to speak about your book, even if you're still at the planning and writing it. The downloadable worksheet will help you identify and organize the main ideas you want to share with your audience. . . .
Author Guide to Free Online Marketing Resources
Discover how to build your personal brand online by sharing information with today's free online marketing resources. Discover locations where you can immediately establish a web presence, demonstrate your expertise, and invite comments and feedback. . . .
Author marketing--home page best practices at work
Take a guided tour through the home page of an
author who has established a very successful coaching practice. In this tour, I identify the content and design building blocks that help an author leverage her book into coaching profits by helping visitors sell themselves. . . .
Looking for one sheet ideas for providing events?
Learn how to create one sheets for special events by downloading, printing, and analyzing this outstanding example by Patrick Snow. Read my comments, and see how content and design come together to promotes his event and build his personal brand. . . .
6 Author Home Pages that Teach Important Lessons
How does the opening screen of your home page stack up against the 6 author websites discussed in this article? Each example has a different approach to the fundamental trade-offs that authors must deal with when creating the opening screen on their home page. . . .
Newsletter Content & Design Makeover
Newsletters are one of the fundamental tools of customer acquisition and customer retention. Listen while I go through dozens of small changes that add up to major improvements in the Blind Judo Foundation's ability to reach out to new supporters. . . .
Author Guide to Copywriting Success
It's enough to just write a book, authors also have to continuously promote their book with online and offline marketing copy. Learn a 3-step process for creating the persuasive marketing copy you need to sell your book and generate back-end profits. . . .
Author Guide to Newsletter Production
The worksheet included in this audio/PDF program provides a 3-step framework for efficient newsletter production, saving you time preparing each issue. The resulting efficiency plays a major role in keeping your newsletters on schedule. . . .
Author Guide to Marketing with a Teleseminar Series
Learn how to put consistency, frequency, and planning to work in a successful author teleseminar series. You'll learn how to plan and profit from the content and marketing benefits of consistent teleseminars, rather than occasional events. . . .
Author Guide for Preparing to be Interviewed
Interviewing skills can be extremely important to an author's ability to sell their book and build their personal brand. This Author Guide includes a 1-hour recorded presentation and coaching call, a note-taking sheet, and a worksheet to develop your talking points. . . .
Author Guide to Evaluating Your Author Platform
The first step in promoting your book and enhancing your online presence involves evaluating your starting point. This teleseminar workshop and planning worksheet will help you take a fresh look at where you are now. . . .
Author Guide to Monthly Marketing Plans
Learn how to save time and create a powerful synergy between all of your marketing tools each month. This one-hour recorded teleclass and handouts will provide a new perspective on creating more marketing done in less time each month. . . .
Author Guide to Book Cover Blurbs
Book cover blurbs, known as re-publication testimonials from experts in your field, can play a big role in your book's success. Book cover blurbs add credibility to your book, yet don't cost a penny to obtain. Learn how and when to begin your campaign to attract book cover blurbs. . . .
Author Guide to Book Marketing with Teleseminars
Listen to a spirited discussion of the important role that teleseminars can play in your book's success, while taking notes on the note-taking sheet provided. There's also a ready-to-print worksheet plus an example of a teleseminar-planning mind map. . . .
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