Step 1: Plan continued
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Choosing the Right Topic For Your Book Worksheet
It's never too early to identify the topic you want to write about in your brand-building book. The Choosing a Topic for Your Book worksheet helps you get focused by narrowing down your approach to your topic from 8 to 3 to 1. . . .
Ideal Reader Identification Worksheet
When planning to write a book to build your personal brand, use the Ideal Reader Identification Worksheet to identify your most desirable reader segments. This will help you target your book's contents to your most desired prospects. . . .
Author Task Preference Planning Worksheet
When planning your book, use the Author Task Preferences Worksheet to identify how you want to spend your time after your book is published. The Author Task Preferences Worksheet helps authors choose the right publishing alternative. . . .
Author Financial Goal Planning Worksheet
Use the Author Financial Change Planner Worksheet to define your income expectations and goals from writing a book. Your financial goals will influence many of the writing and publishing decisions that follow. . . .
Author Guide to Cash Flow Management
Cash flow is a critical critical for authors to consider when choosing between self-publishing and trade publishing.Authors must carefully balance both the long-term and short-term implications of their choice. Here's what you need to know. . . .
Author Guide to Market Research
Find out how market research can play as an important a role in author's profitability as the author's ability to organize ideas and write clear, concise copy. Listen as I ask Robert Kaden, co-author, More Guerrilla Marketing Research, for ideas and tips. . . .
Author Guide to Helping Readers Change
Change is the essential ingredient in writing a successful nonfiction book that builds your brand and opens doors of opportunity. During this call, I describe a 3-step process to identify & deliver the change your readers desire. Complete with 7-pages of handouts. . . .
Reader Change Planning Worksheet & Instructions
The Reader Change Planning Worksheet will help you target the right readers and write a book that meets their needs. It will help you better identify the characteristics and goals of the key market segments you're writing for, and the information they're looking for. . . .
Author Goal Planning Worksheet
Before you begin writing your book, download and fill-out the Author Goal Planning Worksheet. It's a PDF worksheet you can take with you and fill-out by hand. Your responses will help you better define your writing and publishing goals. . . .
Proposal Analysis: Jack Hart's A Writer's Coach
Here's another opportunity to model your book proposal after one that was accepted for publication. See for yourself how Jack successfully communicated his credentials, his understanding of the market, and his ability to promote his book. . . .
Proposal Analysis: Dan Schawbel's Me 2.0 Personal Branding Success guide
Here's your opportunity to look over the shoulder of Gen X author Dan Schawbel as he created his successful book proposal for Me 2.0: Build a Powerful Brand to Achieve Career Success. See how Dan organized and presented his arguments for his book's acceptance. . . .
Author Guide to Small Books, Big Profits
Learn why increasing numbers of authors and publishers are choosing shorter, more focused books. Shorter books save everyone time: authors, publishers, and readers. Shorter books are efficient; they focus attention on the specific information readers need. . . .
Author Guide to Defining Your Writing Success
Before writing your first book, take the time to carefully consider your goals and expectations. Your goals should play a major role in the decisions you'll be making as you plan, write, promote, and profit from your book. Learn a 3-step process for setting realistic goals and expectations. . . .
Author Guide to Reader Personas
Although personas are frequently used as a web planning tool, reader personas can help authors write better books and get published faster. Learn what you need to know about creating and profiting from reader personas, and how to get started. . . .
An author's guide to developmental editing
Development editing is a specialized form of editing that can help authors get published easier and faster. Learn how developmental editors differ from other types of editors, the benefits that developmental editors offer authors, and how to select the right developmental editor. . . .
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