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Roger C. Parker’s ideas and resources for writing a book to build your brand & promote your business
Learn How to Write Your Way to Success

Follow my system that breaks writing a brand-building book into a series of short, easy-to-complete tasks

Writing is everyone's second job! Whether you're a recent college graduate, a self-employed professional, a corporate manager, a professor seeking tenure, or an information marketer, your success is ultimately based on your ability to efficiently communicate your expertise as clearly as possible.

You're always going to be able to write to more people than you'll ever be able to speak to face-to-face!

Writing provides you with a competitive edge that improves with age and never lets you down. Let me show you how to simplify big projects by breaking them into a series of short, manageable tasks. more

Recent Updates
ASSESSMENT: Are you making the most of Microsoft Word?ASSESSMENT: Are you making the most of Microsoft Word?
Find out if you are taking full advantage of the many ways that Microsoft Word can save you time when writing your book. Take this simple, 3-minute online assessment and find out your score! . . . Keep Reading

What to do if your writing project has hit a brick wallWhat to do if your writing project has hit a brick wall
Writing alone is never any fun, especially when your project has lost momentum. Fortunately, help is at hand. Work work side-by-side with me, as we share our computer screens and discuss where you are, where you want to go, and what to do next. Progress usually comes quickly. . . . Keep Reading

By popular demand -- The Best of Roger's BestBy popular demand -- The Best of Roger's Best
First time ever! Access to every one of Roger C. Parker's Guerrilla Marketing & Design newsletters--all 68 of them--plus a detailed table of contents. Jay Conrad Levinson praises their combination of design and writing tips. Limited time only . . . Keep Reading


Featured Content
Online telseminar content and marketing planning worksheetOnline telseminar content and marketing planning worksheet
Use this worksheet the next time are you planning a teleseminar. This online worksheet asks the questions that need to be answered in order to create a successful teleseminar. The worksheet helps you focus your teleseminar's content on the right topics and and helps you market and promote your event. . . . Keep Reading

Proposal Analysis: Michael Ellsberg's Power of Eye ContactProposal Analysis: Michael Ellsberg's Power of Eye Contact
Annotated example of a successful book proposal. Download and print the proposal, then refer to it while reading my detailed annotations calling attention to specific points. This is your opportunity to study a successful book proposal and note how the key points relate to each other. . . . Keep Reading

How to add visuals to blogs created with WordPress 2.5How to add visuals to blogs created with WordPress 2.5
Blogs are an essential marketing tool for authors. Here's how to add visual impact to your blog postings while personalizing your blog and setting it apart from your competitors. . . . Keep Reading


New content


Author Decision-Making Worksheet
Author Decision-Making Worksheet Book publishing success is based on making the right decisions at numerous points in the author's journey from idea to published book. Often, decisions are best decided on an "either-or" basis. You'll be using the Author Decision-Maker Worksheet over and over again. . . . Keep Reading
Author Cash Flow Planning Worksheet
Author Cash Flow Planning Worksheet Authors should carefully analyze the cash flow implications of their publishing choices. The Author Cash Flow Planner Worksheet help you not only identify how much money is going towards you, and away from you, but when it's going to flow. . . . Keep Reading
Author Financial Resources for Self-Publishing a Book Worksheet
Author Financial Resources for Self-Publishing a Book Worksheet When planning their book and evaluating different publishing alternatives, authors should carefully review their financial resources. The results should play a major role in deciding which publishing approach is best for you and your family. . . . Keep Reading
Author Self-Publishing Expense Estimator
Author Self-Publishing Expense Estimator Before you decide whether or not self-publishing makes sense, you should identify the expenses involved when you self-publish a book. The Author Self-Publishing Expense Planner helps you compile the information you need to make the right publishing decision. . . . Keep Reading
Author Influence & Control Worksheet
Author Influence & Control Worksheet How much control and influence do you want over the numerous creative and marketing decisions involved in publishing your book? Use the Author Influence and Control worksheet to identify your preferences before signing a book publishing contract. . . . Keep Reading
Evaluating Competing Book Titles Worksheet
Evaluating Competing Book Titles Worksheet Download and print-out as many copies of the Evaluating Competing Book Titles worksheet as you need while analyzing existing books in your field. Fill out a copy for each important book. These worksheets will help you plan and write our book proposal. . . . Keep Reading
Searching for Competing Book Titles Worksheet
Searching for Competing Book Titles Worksheet Research into existing and competing titles is an important task during the planning stage. The Searching for Competing Titles worksheet helps you identify existing books and paves the way for showing how your book will be different when you write your book proposal. . . . Keep Reading
Choosing the Right Topic For Your Book Worksheet
Choosing the Right Topic For Your Book Worksheet It's never too early to identify the topic you want to write about in your brand-building book. The Choosing a Topic for Your Book worksheet helps you get focused by narrowing down your approach to your topic from 8 to 3 to 1. . . . Keep Reading
Ideal Reader Identification Worksheet
Ideal Reader Identification Worksheet When planning to write a book to build your personal brand, use the Ideal Reader Identification Worksheet to identify your most desirable reader segments. This will help you target your book's contents to your most desired prospects. . . . Keep Reading
Author Task Preference Planning Worksheet
Author Task Preference Planning Worksheet When planning your book, use the Author Task Preferences Worksheet to identify how you want to spend your time after your book is published. The Author Task Preferences Worksheet helps authors choose the right publishing alternative. . . . Keep Reading
Author Financial Goal Planning Worksheet
Author Financial Goal Planning Worksheet Use the Author Financial Change Planner Worksheet to define your income expectations and goals from writing a book. Your financial goals will influence many of the writing and publishing decisions that follow. . . . Keep Reading
Author Guide to Newsletter Production
Author Guide to Newsletter Production The worksheet included in this audio/PDF program provides a 3-step framework for efficient newsletter production, saving you time preparing each issue. The resulting efficiency plays a major role in keeping your newsletters on schedule. . . . Keep Reading
January 01 End-of-month call
January 01 End-of-month call Join Roger C. Parker and Published & Profitable members from around the country as they evaluate the their progress writing a book during the first month of 2001. I began the call with a discussion of the writing habits and reviewed the 4 best books on the topic. . . . Keep Reading
Author Guide to Marketing with a Teleseminar Series
Author Guide to Marketing with a Teleseminar Series Learn how to put consistency, frequency, and planning to work in a successful author teleseminar series. You'll learn how to plan and profit from the content and marketing benefits of consistent teleseminars, rather than occasional events. . . . Keep Reading
Author Guide for Preparing to be Interviewed
Author Guide for Preparing to be Interviewed Interviewing skills can be extremely important to an author's ability to sell their book and build their personal brand. This Author Guide includes a 1-hour recorded presentation and coaching call, a note-taking sheet, and a worksheet to develop your talking points. . . . Keep Reading
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Your step-by-step path took the "someday" out of my, "Someday I will write a book."
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Belleue, WA M&A

...fantastic and inspiring, just the kick in the pants (and action plan) I needed.
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I've just moved "write a book" from my dream list to my to-do list. Now I know I can translate my knowledge into additional sources of income and credibility for my practice.
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